How to improve your ROI with dynamic pricing?

Dynamic pricing

Working in an online or E-commerce business and sustaining a satisfactory return on investment (ROI) is not an easy task. The competition is quite high, and even it will become tougher as the demand is rising, that’s when dynamic pricing comes into the picture. The key factor in ROI is basically dynamic pricing. That means […]

Should different channels have different pricing strategy?

pricing strategy

Different marketplaces like Amazon, eBay, or Google Shopping might require different pricing strategy tactics. Making decisions about pricing is considered to be very tough for omnichannel retailers. Should a grocery item retailer charge the same for online customers as offered in the retail stores? Except for certain circumstances, keeping the pricing strategy separate for online […]

Why Automated Pricing Intelligence Helps You Win Over The Competition?

Automated Pricing Intelligence

Why automated pricing intelligence helps you win over the competition? The competition for E-commerce businesses is constantly rising. Numerous competitors also offer the product you are selling, and the only way to win over this game is to use Pricing Intelligence platforms. You cannot just fix the price of your product and expect a good ROI (Return […]

Most Important Pillar in Your Digital Marketing Campaigns

feature image; Digital Marketing Campaigns

In the E-commerce world, price matching has become one of the essential factors for leading digital marketing campaigns. This article can help you figure out how pricing data can influence your brand value in the market. Generally, there are seven ‘P’s that play an essential role in your marketing mix. They are product, people, place, […]

5 Ways to Spy on Your Competition On Shopify

competition on Shopify featured image

In order to find your edge in the E-commerce industry, it is always necessary to find a way to step ahead of your competition on Shopify. To succeed with your goals, you should first make competitor discoveries and then spy on them to understand their strengths and weaknesses. 1. Use Google to identify your competition […]

5 Different Pricing Optimization Strategies

Pricing Optimization feature image

There is no doubt that pricing optimization plays an essential role in attracting an audience to a business platform. Therefore, business owners and manufacturers need to make a careful decision about the price of their goods online. The experts in the industry have developed some trusted pricing optimization strategies. However, businesses need to choose the […]

What is a Competitive Pricing Tool?

Competitive Pricing Tool feature iamge

Why it is a Competitive Pricing Tool a Must-Have for Each eCommerce Business? Competitive Pricing Tool is a great way to start your eCommerce business. When you are entering as a beginner to the eCommerce sector, there are lots of challenges that you have to handle on the way. The most important one is to […]